Strong vendor-planner partnerships lead to profit

June 1, 2007

When event planners and their vendors develop good working relationships, profits will follow. By Stacy Stern, CSEP As our industry evolves with new equipment and ideas, there is—and always will be—one consistency: the vendor-client relationship. Often, vendors’ best clients are event planners. “A good planner or producer can make your job easier if she knows …

Making the most of your online presence

Employ the latest Web marketing strategies to bring in potential clients and stay one click ahead of your competitors. By David Caruso Many tent rental companies and event planners mistakenly believe their online activity finishes when they successfully launch their Web sites. Reclining in their high-backed office chairs, hands behind heads, they may think their …

Breaking into the custom printed tent market

Providing custom printing options and sideline services can enhance your bottom line. By Julie Young At any given event, a sea of white tents can be a little baffling to navigate. And with companies constantly looking for ways to stand out from the competition, a custom-printed tent may be the answer. For tent manufacturers who …