Site safety

June 1, 2010  |  Feature, Safety & Codes

Stop injuries before they occur. by Jamie Swedberg Tent installers have always known there are risks inherent in the job, but recently certain aspects of the job have become more hazardous. This fact has the industry increasing its focus on minimizing risks. “Five years ago, we would send a gu…
Designing tent entrances

April 1, 2010  |  Feature, Tent Décor

Creative and well-designed tent entrances will make clients and guests take notice. By Meleah Maynard Temporary structures can be works of art, and Medley, Fla.-based EventStar Structures proved it when the company designed and installed the Audi Pavilion for the German car company’s centennia…
Marketing with a virtual showroom

April 1, 2010  |  Feature, Marketing

Got the goods? Show them off online. By Jamie Swedberg A traditional brick-and-mortar showroom has a lot of disadvantages for a tent rental company. First, there’s space. If one room were big enough to house all the contents of the company’s warehouse, it would be … well, a warehou…
The advantages of proper engineering

April 1, 2010  |  Feature, Safety & Codes

Proper engineering trumps attempts to save money and time. by Janice Kleinschmidt Last May, consulting engineer Nicholas Goldsmith received a call for help with a tent for the July 4 Coney Island Festival and Flea Market. “A client who purchased a rental tent system from China set it up not re…
Landing and managing big events

December 1, 2009  |  Event Production, Feature, Sales & Services

Knowing how to take on the ‘big jobs’ helps smaller companies stay in the game. By Maura Keller For many companies, handling large projects is the classic sticky wicket. If you handle the projects right, you will thrive. If not, they can make you fail—at least in earning “big…
Getting started with social media marketing

December 1, 2009  |  Feature, Marketing

Don’t know where (or why!) to embark on social media marketing efforts? Jeff Korhan walks tent rental pros through the basics. By Jeff Korhan Are you savvy to social media marketing or struggling to understand the phenomenon? While these methods are new (and possibly intimidating), the goals f…
The coming solar revolution in tents

December 1, 2009  |  Feature, Industry News

Photovoltaic fabrics are on the frontier of technologies that will revolutionize the tent rental industry. By Joanna Baymiller Almost 50 years ago, Bob Dylan sang that the future is blowin’ in the wind. Today, that wind has blown in a solar revolution that, when fully implemented, will create …
Cutting costs with care

December 1, 2009  |  Feature, Finances

Think like your customers before making cost management decisions. By Marc Hequet Getting a grip on how to emerge from difficult economic times is challenging even for the most seasoned business people. It may be tempting to fiddle with prices and expend significant resources in scrounging for new b…
The advantages of forming partnerships with lighting vendors

October 1, 2009  |  Feature, Lighting, Power & HVAC, Sales & Services

Even if you stock lighting equipment, a relationship with a lighting vendor will help you take advantage of everything fabric has to offer. By Jon Weingarten A continuing trend in the tent rental industry is the “one-stop shop” business model in which rental companies offer party rental …
Strategies for backyard bashes

October 1, 2009  |  Event Production, Feature

Customers are still throwing parties in their backyards, but tent renters may need strategies to do more with less. By Jamie Swedberg Everyone’s working a little harder for their money these days, and that includes tent renters who do backyard parties. It’s not that customers aren’…