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Collaboration results in mobile marketing tent

December 1, 2013

Networking at IFAI Tent Expo 2013 results in a tent that looks like a house. A mobile marketing tent for pharmaceutical giant Merck toured Canada in 2013, but it came together in Germany, Montreal and Orlando, Fla.—where IFAI Tent Expo 2013 brought together tent manufacturers Losberger US LLC and Fiesta Tents Ltd. along with Canadian …

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Safe and profitable tent rental

August 1, 2013

Safety and service go hand in hand with successful bidding and profitable tent rental. By Michael Tharpe The balance of safety and service with price and profit when bidding tent jobs is part of the tent rental industry’s culture. Sadly, the myth has emerged that “no tent rental company can be safe and competitive at …

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Social media strategies

April 1, 2013

Get the most out of your social media strategy. By Kelly Treadway Ever question what your company gets out of social media? Whether you’ve invested in the “right” platform for your message? You’re not alone! There’s no denying that 2013 is the year of inbound marketing—that is, marketing with a social media focus. The three …

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Dramatic tents for product launches

October 1, 2012

Tent suppliers boost awareness for their clients’ product launches. By Janice Kleinschmidt Maybe you’re not going to wander into the showroom of your local exotic car dealership. But let’s say you’re at a festival and you see an attractive tent bearing the name and logo of Ferrari, Bugatti or Porsche. Are you just going to …

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Branding battleground moves to customers’ hearts

August 1, 2012

Understanding the rules of today’s marketplace is critical to making better product and marketing decisions. By Anne M. Berg Modern marketing is in a state of evolution, driven by a power shift of nearly seismic proportions. True brand power exists today not within the environs of the manufacturer or service provider, but within the hearts …

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Tent rental technology

June 1, 2012

Used wisely, gadgets, apps and other digital tools offer a solid return on investment for tent rental and event planning operations. By John Gehner Nearly every month, consumers and businesses confront the launch of digital products and services that promise to change the world. Some live up to the hype, gaining a devoted user base …

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Tenting for graduations

April 1, 2012

Graduating tenting requires an education in economics, communication, logistics and marketing. By Maura Keller Graduation ceremonies and parties punctuate the end of a long educational journey and celebrate a new stage in life. Rental companies help make these celebrations memorable with crisp tents, upsells such as specialty lighting, and rows and rows—and more rows—of perfectly …

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What is the best way to work with media when you have a crisis?

Q: What is the best way to work with media when you have a crisis? A: Despite the best efforts, crises occur on tent installations, and the media calls. Without a communications plan in place before a crisis happens, you will be forced to make up a plan as events occur out of your control. …

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Increase profits with smart branding

June 1, 2011

Smart branding helps customers look beyond price. By Brenda Haines What prompts a customer to choose your company over another? For many companies, the frustrating answer is price. If you don’t want to compete exclusively on price, you need to build a strong emotional connection with your customers and prospects to inspire them to look …

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Unforgettable marketing strategies

October 1, 2010

Get the right message to the right market using the right media, and new business will appear. By Ron Rosenberg These are difficult times in the tent rental and event industry. Customers are becoming more demanding while they shop around for the best deal, event budgets are scaled back, and promotional strategies that worked in …