Use targeted data to discover your ideal customers

October 1, 2017  |  Business, Marketing

Make your advertising dollars work harder by using targeted data to find the ideal customer. You’ve just spent $500 with your neighborhood mechanic, making another repair on your aging vehicle. You may not be ready to take the plunge and trade it in for a new car just yet, but a person can dream, …
Content creation and sharing

August 1, 2017  |  Business, Marketing

Build trust by educating current and potential customers. As a tent and event professional, you are responsible for knowing the ins and outs of tent rental and installation, and your customers rely on your expertise and guidance in helping them make the best decisions for their event. But today’s …
Reach customers by becoming a reliable search engine result

June 1, 2017  |  Business, Marketing

It’s Friday night, and your family wants pizza. Your daughter likes thick crust, your son wants a vegetable-only option and you want delivery. How do you decide? Most likely, you’ll turn to the Internet. In the millisecond after you search “pizza delivery in my town,” Google returns the rele…
What’s your strategy?

April 1, 2017  |  Business, Marketing

Why every business needs a digital strategy to reach today’s consumer. Ah, remember the good old days? A time when a handshake sealed a business deal, a company built its reputation on spoken word and all that was required for a business to be found by new customers was a phone number in the yello…
Case study: Expanding from one location to two

July 13, 2016  |  Finances, Management, Marketing, Sales & Services

Expanding a party and event rental business from one location to two ideally results in higher revenue, a bigger market share and more opportunities for the business and its employees. But every so often, the unexpected happens. Consider Jill Redmon, president of Montana Party Rentals in Bozeman and…
Brand new brand

December 1, 2015  |  Feature, Management, Marketing

A strong brand identity can drive sales, while a weak one can hold a business back. Is it time for your company to rebrand? Your special events business may be keeping up with economic and market changes, but is your brand keeping pace? There’s no denying that 21st-century business culture is fast…
Safeguarding ideas

April 1, 2015  |  Feature, Marketing

Clients may wander to other companies, but your ideas don’t need to go with them. By Pamela Mills-Senn It’s an occupational hazard for event professionals. You spend no small amount of usually unbillable time developing a proposal for a prospective client, only to have that person wander away—…
Open for business

October 1, 2014  |  Feature, Marketing

Launching a new tent rental business? Use these strategies to ensure that your initial investment positions your company for growth. By Sarah Lapping After nearly 10 years working in the tent manufacturing industry, one of the most rewarding benefits for me has been helping get new tent rental busin…