When to say yes—and no—to new inventory

December 1, 2016

The economy is improving, tented events are on the upswing, and customers are spending more on decor and accessories such as sidewalls, doors, liners and drapes. This is good news for tent rental companies, because these items can bring a very good return on investment, says Scott Sutherland, president of Olympic Tent, a tent manufacturer …

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Case study: Expanding from one location to two

July 13, 2016

Expanding a party and event rental business from one location to two ideally results in higher revenue, a bigger market share and more opportunities for the business and its employees. But every so often, the unexpected happens. Consider Jill Redmon, president of Montana Party Rentals in Bozeman and Wyoming Party Rentals in Jackson Hole. Redmon, …

What to add to your tent rental inventory

July 1, 2016

Knowing your customer base is always critical to success, but this becomes even more important for tent rental companies considering expanding their offerings of non-tent event rental items. After all, taking on new products can represent a sometimes sizable financial investment; a major consideration for smaller operations in particular. The key to successfully creating a …

Tempted to subrent?

April 1, 2016

Subrentals help tent rental companies keep inventories active and jobs coming in, but getting the most from this strategy requires playing it smart and being cautious. Subrenting equipment—whether to or from another rental company—can offer tent rental businesses some important, and tempting, benefits. Take renting to another company. An obvious advantage is that your inventory …

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Slow season survival guide

October 1, 2015

Tent and event professionals offer their expertise on extending the season, generating off-season revenue and managing year-round and seasonal employees. With the end of the year quickly approaching, many tent rental companies in the U.S. and Canada are preparing for winter and the off-season months. Now is the time to ask some important questions about …

New York, New York

August 1, 2015

New York Tent meets the challenges of a demanding city with style and attention to detail. Providing tent and event services in a city where traffic is always an issue, trucking restrictions reign and residents are increasingly demanding is a New York City kind of challenge. For some people, conditions like that might make them …

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Wealth of knowledge

December 1, 2014

Whether your company has been in the tent industry for one year or 100, IFAI Tent Expo 2015 is the place to gain more knowledge and a professional edge. InTents: What issues face tent rental companies of all sizes? Mike Holland: Codes and their enforcement. Many states and municipalities are trying to regulate the industry …

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Step it up

October 1, 2014

Upsell accessories to boost profit and take events from good to glam. By Amir Hussain When the economy gains strength, celebrations gain momentum. Tent and event rental companies are once again finding that clients are able to spend more money to upgrade their events—but some add-ons move more easily than others. From more sophisticated lighting …

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Year after year

Olympic Tent’s president Scott Sutherland and vice president Darrel Brown weigh in on how to get and manage multiyear event contracts. By Scott Sutherland and Darrel Brown Relationships take work but, with a little thoughtful effort, can reap great rewards. And what is a multiyear contract but a professional relationship between businesses? From building your …

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The reappearing act

August 1, 2014

Has lead time for your jobs vanished? Try these strategies to make it reappear and boost profits in the process. By Tom Ross In the later stages of the recent recession, Alert Management Systems was approached for help by one of its largest tent and event rental clients, a company responsible for supplying tents and …