Building trust with clients

October 1, 2008  |  Management

Foster a sense of trust among your clients and earn their loyalty. By Bill Lynott Why do you choose to do business with some companies and not others? Research suggests that people rely on companies that have believable advertising, an image that suggests quality and reasonable price, the brands or …
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Service and product packages increase company profit

August 1, 2008  |  Features, Management

Rental companies stand to profit by creating packages for products and services. By Philip E. Anderson For several years, return on investment (ROI) has been the standard way for rental companies to measure profit potential. How many times, and at what rate, can a particular product be rented to max…
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Design tips from the pros

August 1, 2008  |  Event Production, Features, Management

Bring tented event layouts to life with these design tips. By Meleah Maynard Your clients may think they have the perfect “vision,” but it’s very difficult for most people to imagine how their event will look. CAD—computer-aided design—provides the link between a client…
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Choosing the right rental software

June 1, 2008  |  Features, Management

When buying rental software, be choosy to find the best fit. By Brianna Bowne You may have never figured out how to reset the clock on your VCR, but you don’t have to give up on technology entirely. Computerizing your business can make your life easier and your business more profitable. Softwa…
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Boosting your bottom line

June 1, 2008  |  Features, Management

Eight ways to boost your bottom line. By Bill Lynott Profit leaks lurk deep inside almost every service business, silently draining off hard-earned dollars. Some are harder to detect than others; some are far more damaging than others. Together, they can form a major obstacle on the road to optimum …
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Forging a subrental partnership

June 1, 2008  |  Management

Overbooked? Partner up with another rental company. Companies that find themselves desperate for inventory in the height of their busy season will often subrent from rental companies with products to spare. Whether you are overbooked for a particular tent or rental item, or whether you want to keep …
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The fine art of job costing

April 1, 2008  |  Features, Management

How to avoid surprises that could hurt your bottom line. By Julie Young There’s no such thing as a free lunch. No matter where a tented luncheon or special event takes place, you can be sure that every tent, chair, table, glass and fork has been accounted for and assigned a price. Every minor …
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Multi-year contracts benefit business

December 1, 2007  |  Features, Management

Capitalize on the benefits and avoid the pitfalls of multi-year contracts. By Holly O’Dell Because event companies cater to a fluid and unpredictable industry, they value services and practices that can bring stability to their business. One such element that provides security and peace of min…
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Tents in the music industry

December 1, 2007  |  Event Production, Features, Management

Collaboration and customer service are keys to pleasing your music industry clients. By Maura Keller On summer evenings across the country, drummers drum, banjo players strum and singers serenade concertgoers—all underneath elaborate tent structures. For the music industry, tents add a dramati…
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The debate about tent companies as event planners

December 1, 2007  |  Features, Management, Markets

Some tent rental companies are adding event planning to their services. Is this a good move? By Carla Waldemar Should a tent rental company take on the role of event planner? These days that’s morphed from speculation into reality. It’s practical, some say. Others contend that practicali…
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