Surrounded by mountains, lakes, ski resorts and wineries, the Okanagan Valley of British Columbia, Canada, is a beautiful—and challenging—location to be in the tent rental business.
Hurricane season 2009 may have been relatively mild, but tent rental companies in the southeastern United States are dealing with a different kind of storm: the steep economic downturn.
Tent rental companies in the southwestern United States install tents in a diverse range of environments, including sandy soil, rocky terrain, high winds and snow.
The recession and high unemployment mean that in the U.S. Midwest, there is a good-sized pool of potential employees, but that doesn’t ensure that tent rental companies can find people with the skills they need.
According to Joe Peregman Jr., the labor market in New Jersey is great—if you are a laborer.
There may be no place in the world like New Orleans for a tent rental business.
Permanent venue spaces in the region are now becoming booked out well in advance, leaving room for the tented event industry to expand.
The tent market in China has grown — along with the economy — over the last decade, according to industry experts.
Although sporting events represent a growing market for tents in Japan, the tent industry overall is struggling with economic and regulatory issues that have taken their toll on the country.
If you lived in Australia, why wouldn’t you want to have an outdoor event?
Canadians are proud of their multicultural heritage, but their cultural celebrations can be challenging for tent rental companies.
The Latin American tent industry is booming, but labor problems are prevalent.
There is likely to be a reduction in the number of events throughout the first half of 2009. People will still want to hold events, but they will try to save costs wherever they can and avoid extravagant expenditures. Party events held steady in 2008 but may slow slightly in 2009, while corporate events (especially trade shows) are down.
According to the American Rental Association’s “State of the Equipment Rental Industry Report,” tent rentals remain a leading revenue generator for event professionals. One nationally operated U.S. tent rental company reports that it is doing fairly well, and feels that the party and event rental industry is not that much affected by the economy. Their market niche includes many events that are grand openings or annual events-from golf tournaments to graduations-and many life events like weddings. The company doesn’t do a lot of corporate events and trade shows.
Some established event rental firms that serve the corporate market report that they are not really feeling a credit crunch, but they do see its impact affecting them for the first half of 2009. This is a very fragmented, competitive market, with thousands of companies trying to serve the event market with rental tents and tent-related equipment. The companies that have been and still are struggling will have a difficult time in terms of sales and profitability in 2009. Being flexible in serving different markets and different kinds of events will be key for growth and profitability in 2009 and beyond.
From the 2009 State of the Industry Report. Purchase a complete report at the IFAI Bookstore.