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Brand new brand

December 1, 2015

A strong brand identity can drive sales, while a weak one can hold a business back. Is it time for your company to rebrand? Your special events business may be keeping up with economic and market changes, but is your brand keeping pace? There’s no denying that 21st-century business culture is fast moving and ever …

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Managing cyber security

Don’t fall asleep at the computer. Today, even with almost every specialty fabrics business involved with some form of Internet connection or data storage (customer lists, employee information, books, records, job estimates, receipts and tax documents, for example), nearly 83 percent of small businesses do not have a contingency plan outlining procedures for responding to …

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Slow season survival guide

October 1, 2015

Tent and event professionals offer their expertise on extending the season, generating off-season revenue and managing year-round and seasonal employees. With the end of the year quickly approaching, many tent rental companies in the U.S. and Canada are preparing for winter and the off-season months. Now is the time to ask some important questions about …

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As the ACA stands

The Affordable Care Act (ACA) may be controversial but it is unlikely to be fully repealed anytime soon. It continues to provide specialty fabrics professionals and their businesses with insurance options, cost assistance and increased buying power through the government-sponsored marketplace—and a considerable amount of paperwork and confusion. Now is the time to begin preparing …

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The tax benefits of attending trade shows

August 1, 2015

Owners, managers and employees of tent and event rental businesses, even shareholder-employees—have long been allowed to claim an income tax deduction for the expenses of attending trade shows, conferences and meetings. Thanks to federal tax laws, the government will pick up the tab for a sizable portion of the expenses of attending events, if the …

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New York, New York

New York Tent meets the challenges of a demanding city with style and attention to detail. Providing tent and event services in a city where traffic is always an issue, trucking restrictions reign and residents are increasingly demanding is a New York City kind of challenge. For some people, conditions like that might make them …

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Hire top performers

A bad hire wastes precious time and money. Ensure that your hiring process identifies the best employees for your company—every time. By Gregory P. Smith Most employers agree the typical employee selection process is minimally effective at best. Unfortunately, resumes and job interviews are becoming less reliable. Here are the most common problems surrounding job …

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Stress fractures

April 1, 2015

Don’t let workplace stress undermine your operations. By William J. Lynott Workplace stress can simmer just beneath the surface, eating away at morale, productivity and profits. And if you think that workplace stress doesn’t exist in your business, think again. “Emotional pain exists in every organization at some point, and it takes a heavy toll,” …

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Off-season actions

December 1, 2014

Now is the time to prepare for the high season. By Lars Erickson Winter is a slower time for many tent rental companies, but there are plenty of tasks to accomplish in the off-season that will help your company be more efficient and profitable in the busy summer season. Analysis While reviewing the past season, …

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Wealth of knowledge

Whether your company has been in the tent industry for one year or 100, IFAI Tent Expo 2015 is the place to gain more knowledge and a professional edge. InTents: What issues face tent rental companies of all sizes? Mike Holland: Codes and their enforcement. Many states and municipalities are trying to regulate the industry …