Digital decor

Large-format projection provides 360 degrees of customization.

InTents | June 2010

A backdrop used to be a piece of fabric hung to create background scene or environment. Today, large-format projection technology combined with the blank canvas of a tent can turn an entire structure into a backdrop, with multiple custom images projected over the course of an event.

One company creating these digital backdrops is

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  For DirecTV’s corporate holiday party in December 2009, Firefly LA’s large-format projection set a rotation of snowflake, pine tree and icicle images onto a 120-by-140-foot Aztec Maxibeam™ structure. Photo courtesy of Firefly LA.