Online terms of use

InTents | June 2007

By David Caruso

Affiliate program: A marketing strategy that encourages Web sites to refer customers to each other using referral fees or commission.

Auto responder: A program or script that automatically sends a response when someone sends a message to its address. Commonly used for subscribe or unsubscribe functions, or for customer support queries.

Blog: A user-generated site where entries are made journal-style, in reverse chronological format, with commentary or news on a particular subject.

Data mining: The process of automatically searching large volumes of data for patterns and useful information.

Meta tag: An HTML tag containing keywords that represent the contents of a Web page. Search engines specifically use these tags when identifying and finding information.

Podcasting: Sharing a digital media file via the Web for playback on media players and personal computers.

Sales funnels: The process of gathering a wide base of prospects and then narrowing this down to ultra-responsive customers using online technology.

Search engine optimisation: The process of improving the volume and quality of traffic to your Web site from search engines.

Viral marketing: Marketing that is carried out voluntarily by customers (word-of-mouth). Made prevalent due to e-mail technology.

SOURCES Wikipedia.com, www.davidcaruso.com.au.

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